Privacy Policy

Our Details

1. Who We Are

For personal information collected through this website and in connection with our own business activities, the data controller is:

2. ICO Registration

South East Goods Ltd is registered with the Information Commissioner's Office (ICO) where applicable.

ICO registration/reference number: [INSERT ICO NUMBER]

Our ICO registration does not mean that we are a law firm or that we provide legal certification of GDPR compliance.

We are committed to handling personal information responsibly and in accordance with applicable data protection law.

3. What Information We Collect

Depending on how you interact with us, we may collect:

• Name;
• Email address;
• Telephone number;
• Company name;
• Job title or role;
• Website address;
• Project requirements;
• Information submitted through our contact forms;
• Information contained in emails and messages;
• Information needed to provide our services; and
• Information you voluntarily provide to us.

4. Information Collected Automatically

When you visit our website, certain technical information may be collected automatically.

Depending on your consent choices and the technologies in use, this may include:

• IP address;
• Browser type;
• Device type;
• Operating system;
• Approximate location;
• Pages visited;
• Referring website;
• Website interactions;
• Session information;
• Performance information; and
• Other technical information.

5. Contact Forms

When you submit a contact form, we use the information you provide to respond to your enquiry.

We may use the information to:

• Respond to your questions;
• Discuss your requirements;
• Prepare a quotation;
• Provide information about our services; and
• Communicate with you about a potential or existing project.

6. Why We Use Personal Information

We may use personal information to:

• Respond to enquiries;
• Provide quotations;
• Manage client relationships;
• Deliver projects;
• Provide hosting;
• Register domains;
• Provide maintenance and support;
• Provide SEO services;
• Provide UX and digital consultancy;
• Improve our website;
• Understand website usage;
• Maintain website security;
• Prevent fraud or abuse;
• Meet legal obligations; and
• Protect our legitimate business interests.

7. Our Lawful Bases

Depending on the situation, we may process personal information on the basis of:

• Consent — where you have given us permission for a particular use.
• Contract — where processing is necessary to provide services you have requested.
• Pre-contract steps — where you have asked us for information, a quotation or proposal before entering into a contract.
• Legal obligation — where we need to process information to comply with the law.
• Legitimate interests — where processing is reasonably necessary for our business and your rights and interests are appropriately considered.

8. Analytics and Tracking

We may use services including:

• Google Analytics;
• Google Tag Manager;
• Meta Pixel;
• Hotjar;
• Microsoft Clarity; and
• Similar analytics, marketing and tracking technologies.

These tools may help us understand how visitors use our website and improve our online experience.

Where applicable law requires consent, we will obtain appropriate consent before activating non-essential tracking technologies.

The ICO's current guidance covers cookies and other storage/access technologies, including tracking pixels, scripts and tags.

9. Cookies

Our website uses cookies and similar technologies.

Some are necessary for the website to function.

Others may be used for:

• Analytics;
• Performance;
• Marketing;
• Advertising;
• Website improvement; and
• Understanding visitor behaviour.

Where consent is required, non-essential cookies and similar technologies will only be used after appropriate consent.

Please see our Cookie Policy for more information.

10. Who We Share Information With

We may use trusted third-party providers to help us operate our business and provide our services.

These may include:

• Hosting providers;
• Domain registrars;
• Email providers;
• Analytics providers;
• Advertising platforms;
• Website software providers;
• Payment providers;
• IT and security providers;
• Professional advisers; and
• Other suppliers necessary to provide our services.

We do not sell personal information as a business practice.

11. International Data Transfers

Some third-party services we use may process information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps required under applicable data protection law.

12. How Long We Keep Information

We keep personal information for as long as reasonably necessary for the reason it was collected.

The period may depend on:

• The type of information;
• Why we collected it;
• Whether you are a client;
• Legal requirements;
• Accounting requirements; and
• The need to establish or defend legal claims.

Some business and financial records may need to be kept for longer because of legal requirements.

13. Your Rights

Depending on your circumstances, you may have rights including:

• Accessing your personal information;
• Correcting inaccurate information;
• Requesting deletion;
• Restricting processing;
• Objecting to certain processing;
• Requesting data portability; and
• Withdrawing consent.

These rights are subject to applicable legal conditions and exceptions.

14. Withdrawing Consent

If we process information based on your consent, you can withdraw your consent at any time.

Withdrawal does not affect processing that took place before your consent was withdrawn.

15. Security

We take reasonable technical and organisational measures to protect personal information.

However, no online system can be guaranteed to be completely secure.

16. Children

Our services are primarily aimed at businesses and adults.

We do not knowingly seek to collect children's personal information through our website.

17. GDPR and Legal Advice

We can help clients with the technical implementation of GDPR and privacy-related website features.

For example, we can help configure:

• Cookie consent;
• Privacy pages;
• Cookie policies;
• Contact-form notices;
• Analytics settings;
• Tracking controls; and
• Other website privacy features.

However, we are a web design and development company, not a law firm.

We are not solicitors, barristers or qualified legal advisers, and we do not provide legal advice.

Our role is to help with the practical and technical side of privacy implementation.

We cannot provide legal opinions or guarantee that a business is legally compliant with UK GDPR, EU GDPR, PECR, the Data Protection Act 2018 or other applicable laws.

If you need legal advice or a formal compliance assessment, we recommend speaking with a qualified solicitor or data protection professional.

18. Business Guidance and Recommendations

We may provide practical suggestions about your website, online presence, user experience, SEO, marketing or potential improvements.

These suggestions may be based on:

• Our professional experience;
• Industry knowledge;
• Website reviews;
• Analytics;
• Research;
• Publicly available information;
• Customer reviews and feedback;
• AI-assisted tools; and
• Our own observations.

These suggestions are not formal business, financial, legal, accounting, investment or other professional advice.

We are not business advisers or financial advisers.

Our recommendations are intended to give you ideas and practical perspectives that you can consider for your own business.

You remain responsible for deciding whether a recommendation is appropriate for you and your business.

We cannot guarantee that any suggestion will result in increased sales, customers, traffic, rankings, enquiries, conversions or revenue.

19. Complaints

If you have a concern about how we handle your personal information, please contact us first.

We will do our best to understand your concern and respond appropriately.

You may also have the right to raise a concern with the Information Commissioner's Office.

20. Changes to This Privacy Policy

We may update this Privacy Policy when our business, website, technology or legal requirements change.

The latest version will be available on this page.

21. Contact Us